The MAGU Values

MAGU is described by many as a family – made up of great people who all do their part to bring the miracle of hemp to the world. To give you the best possible impression of our corporate culture, we went through the company and asked employees directly where and how they personally experience the MAGUte culture.

Dani, our Head of Marketing, has already captured this very nicely:

“What’s unique about MAGU Culture is no big secret – or is it? You may have experienced it in our store or in the application process – even if it’s not on any website or poster. We rarely talk about it explicitly, but it’s palpable in everything we do and produce. Perhaps because it is lived by everyone as a matter of course, or because it is the basis of our shared existence and creativity:
The heart with which everyone is at work, and with which we meet each*everyone.”

The MAGU Pyramid of values

Our value pyramid reflects the most important aspects we want to embody as a company and employer.

Trust and Community

We trust each other, our partners and our business decisions – and let our hearts and minds guide us. Inspired by each other and full of trust, we take the next step on our path together with you.

“MAGU to me means team spirit and spontaneity, approaching new situations with open arms and learning to deal with them together.”

– Jojo, Managerin MAGU Retail Stores

“To see myself, and everyone else, as a formative part of that very culture. Contributing is desired. Having “space” the consequence.”

– Ryan, Sales Team

Responsibility for people and the planet

At MAGU, every employee takes responsibility for people and nature – and does so in his or her own way. We believe that all employees make their contribution and have a direct influence on the collective actions of MAGU. Personal initiative and freedom in implementation characterize the atmosphere.

“Due to the still relatively small size and young age of the company, I don’t feel like a small wheel in the system, but an important member. So my decisions have a direct influence and shape the company as it grows.”

– Laurin, Operations Manager

“We sell products that we truly support 100% and that everyone is happy to recommend with a clear conscience.”

– Eike, Sales Team

Appreciation, respect and openness

At MAGU, every voice is heard – regardless of employment type, position or seniority. We create a safe framework in which everyone can contribute new ideas, question the status quo and take responsibility. We believe that open, appreciative dialog is the basis for this.

“For me, MAGU is a place where you can talk openly with anyone about anything. We are so multi-faceted and diverse that it energizes each and every one of us. The level of eye-to-eye that we meet is like being in a family and I think that is essential in the future to be able to live in peace with each other on this planet. It’s a unique experience for me to work with such a great group, adding value to society and to each individual on the team by helping people and creating a workplace together where we feel comfortable and respected.”

– Sebastian, Co-Founder and CEO

Gender Awareness and Sensitivity

Gender equality is one of the cornerstones of MAGU: Inclusive language and the active creation of conditions in the company that promote equality are part of everyday life at MAGU. Both the management level and all employees are regularly sensitized to avoid the reproduction of stereotypical gender roles.

“I have never worked in a company where gender equality is taken so seriously. Especially because of the consistently inclusive use of language, you simply feel like part of the team and a fully-fledged colleague and are not always just ” meant to be included”. I wasn’t even really aware before how much I suffered from the lack of awareness of gender-appropriate language. as a result, I feel recognition and appreciation for myself and my achievements.”

– Julia, Member of the Marketing Team

Mutual mission and vision

Whether hemp farmer, sales manager, managing director or volunteer – we all see ourselves as an important member in the mission to help the hemp plant to a better image and to improve the lives of people. This mission shapes our daily thoughts and actions and is deeply rooted in the hearts of all employees.

“After a long search, I finally feel I have arrived: In the midst of the familiar and creative team of Magu! Here, I not only enjoy my work, but also have the certainty that I am doing something meaningful – especially through the positive feedback from customers, who experience an increase in quality of life thanks to our innovative products.”

– Bernhard, Research & Product Development

“As an intern at MAGU, I have the feeling for the first time that I can fully stand behind the brand, the product and above all the vision. As a team, we have set ourselves the goal of giving the hemp plant the image it deserves. Working doesn’t feel like working anymore, because it’s first and foremost a pleasure.”

– Paula, Digital Marketing Intern

Mutual values, diversity in achievement

If you take a look at the MAGU world, you will see a very diverse team. Despite the diversity, we are united by a clear set of values. And it is precisely this tension that gives rise to the creativity that drives us forward.

“At MAGU we combine productivity and fun. You can sense we all do it with joy.”

– Ravi, Member of the Production Team

“We are a colorful family consisting of diverse personalities, preferences and ways of working. But what unites us are our core values: openness and respect, courage and interest in sustainable progress, and a responsible approach to our resources.”

– Marion, HR Managerin

Personal growth and collective development

With us, no day is the same as the next. MAGU sees itself as a dynamic company that moves with the pulse of time and offers room for experimentation. We not only want to face challenges, but even strive to create challenges. Because this is the only way to ensure that we are always evolving – on an individual level as well as on a collective level as a company.

“MAGU’s corporate culture feels like a living organism that is growing, that is learning, that is a family with diverse cells. I’m excited to see where it goes from here.”

– Ryan, Sales Team Member

“MAGU means (further) development for me, both internally and externally. We are an ever-growing family, where exchanges take place in all areas, where knowledge and values are imparted.”

– Jojo, Managerin MAGU Retail Store

“I appreciate working at MAGU so much because there are new challenges every day that challenge the creative spirit and efforts of the entire team. I appreciate the varied work day after day.”

– Laurin, Operations Manager


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